Privacy Policy
PRIVACY POLICY & PDPA NOTICE — Farmers Union "Protein Power Rover"
(Draft, pending client legal review)
This Privacy Policy explains how your personal data is collected, used, disclosed and
protected when you take part in the Farmers Union "Protein Power Rover" campaign via this
website. The campaign is owned by Farmers Union, a brand of the Bega Group (the "Brand
Owner"), and administered on its behalf by Elitez (FMCG) Pte Ltd, part of the Elitez Group of
Companies (the "Administrator", "we", "us", "our"). We handle personal data in accordance with
Singapore's Personal Data Protection Act 2012 (PDPA).
1. PERSONAL DATA WE COLLECT
Depending on which activity you take part in, we collect the information you provide, which may
include:
- Identity & contact details: full name, age, contact number and email address; and, for
winners, a mailing/collection address for prize fulfilment.
- Survey responses (Free Sample): your answers to the sampling survey (e.g. product awareness
and preferences).
- Purchase proof (Spend & Win): the receipt image you upload and its details (retailer, amount
and date of purchase), including the qualifying Farmers Union product(s) purchased.
- Technical & usage data: your IP address and submission timestamp, used for security and fraud
prevention.
2. HOW WE USE YOUR PERSONAL DATA
We use your personal data only to:
(a) verify your eligibility and issue free samples and redemption codes;
(b) validate receipts and administer the Spend & Win contest, including determining and
contacting winners;
(c) arrange verification, delivery and/or collection of prizes;
(d) send you campaign-related communications (entry acknowledgement, approval, rejection and
winner notifications);
(e) prevent fraud and duplicate entries; and
(f) analyse the campaign on an aggregated, de-identified basis and meet our legal obligations.
We will not use your data for unrelated marketing without your separate consent.
3. CONSENT
By submitting the entry form and ticking the consent box, you consent to our collecting, using
and disclosing your personal data for the purposes above. You may withdraw consent at any time
by contacting our Data Protection Officer (section 8). Withdrawing consent may mean we can no
longer provide a sample, include you in the contest or fulfil a prize.
4. DISCLOSURE & THIRD PARTIES
We do not sell your personal data. We may disclose it to: Farmers Union / the Bega Group, as the
party on whose behalf the campaign is run; and trusted service providers who process it on our
behalf strictly for the purposes above (e.g. cloud hosting, secure receipt storage and email
delivery). Some providers may store or process data on servers outside Singapore; where data is
transferred overseas we take reasonable steps to ensure a standard of protection comparable to
the PDPA. We may also disclose data where required or permitted by law.
5. PROTECTION & RETENTION
We make reasonable security arrangements to protect your data. Receipt images are held in
access-controlled storage viewable only by authorised campaign staff. We retain personal data
only for as long as necessary to fulfil the purposes above and to meet legal or accounting
requirements — and no later than ninety (90) days after the winner announcement — after which
it is securely deleted or anonymised.
6. WINNERS' DATA
If you win, we may collect additional identity/verification details and a mailing/collection
address for prize release, and the Brand Owner may publish the winner's name (in part) as
required to announce results, in accordance with the Terms & Conditions.
7. YOUR RIGHTS UNDER THE PDPA
Subject to the PDPA, you may request access to, or correction of, your personal data, or
withdraw your consent at any time. To make a request, contact our Data Protection Officer.
8. DATA PROTECTION OFFICER
Data Protection Officer, Elitez (FMCG) Pte Ltd (Elitez Pte Ltd)
Email: DPO@elitez.asia
2 Kallang Avenue, CT Hub, #03-08, Singapore 339407
By submitting the form and ticking the consent box, you acknowledge you have read and
understood this Privacy Policy.

